1- Focus on marketing
We as entrepreneurs have a habit of over-emphasizing our product and revolving everything around it. We take great pride in the new features that it offers. We feel great honor in introducing new features that our competitors don’t have. This is all good. However often times we forget the most important thing. Marketing and selling the product. See, you could have the most amazing product in the world but if no one is using it then it’s a failure. You need people to use your amazing product. You need lots of customers for it to be a success. For that you need to market. So just as important as anything else is marketing in business. Seems obvious enough but many people like us forget about this portion and focus too much time and energy on the product alone. Don’t make this mistake.